CMO
CMO and co-founder of Loop Voice. Writes about cart abandonment, email, SMS and voice.
Organize Shopify checkout fixes by stage, choose follow-ups by permission and margin, and measure additional recovered orders.
Recovery brings back orders and return sessions, so measure recovered orders and contribution directly rather than expecting a big jump in conversion rate.
Email eligible carts with an email address, then add calls when recovered-order margin covers the answered conversations needed.
Compare recovered-order costs with new ad-order costs, then prioritize checkout fixes and spending that adds contribution.
Understand cart versus checkout abandonment, why shoppers leave and which unfinished purchases you can realistically recover.
Understand why shoppers leave and compare email, SMS and call results using the right measures for your store.
Fix avoidable checkout problems, then choose email, SMS or calls for carts that are worth following up.
Start with a useful reminder, explain checkout concerns, and judge discounts against margin rather than an assumed recovery rate.
Use texts for brief reminders and links; add calls when questions and order margin justify an answered conversation.
Coordinate email, SMS and calls with one sequence owner, shared stop rules and messages that match the shopper’s needs.
Calls can resolve unanswered questions, but unwanted, repeated or pushy contact can damage the shopper’s experience.
