CRO
CRO and co-founder of Loop Voice. Writes about recovery calls, call scripts and retention campaigns.
Recovery calls can answer product questions before a considered purchase. See what Modern Hearing, Warrior Will Power and CastleFlexx learned from callers.
Route carts by intent and margin, coordinate contact stops, and review incremental contribution instead of attributed revenue alone.
Choose carts by checkout intent, margin, customer history and calling eligibility, then exclude orders and recently contacted shoppers.
Follow an abandoned checkout from eligibility and the calling wait through SMS, purchase and recorded attribution.
Use a direct checkout question, accurate policy answers and a clear next step, with firm limits on offers and further contact.
Calls can recover high-intent carts; judge customer results alongside margin, contact eligibility and a holdout test.
Offer relevant additions to eligible customers, send the link only when they want it, and measure contribution against a control group.
Use your own reorder history to find genuinely lapsed customers, offer something relevant, and compare results with a control group.
Define VIPs with spend, orders, recency, margin and returns, then call only about something useful and measure the extra contribution.
