What AI voice agents actually do for ecommerce brands, month by month.
Aggregated, anonymized performance across every brand on Loop Voice: pickup rates, conversion, revenue per call and the best times to call. Published every month.
Latest report
September 2026 is in the works.
We are compiling the first month of data across the Loop Voice customer base. Subscribe and it lands in your inbox the day it goes live.
What we measure
Pickup rate
Answered calls divided by calls placed. Invalid numbers are excluded.
Conversion rate
Orders attributed to a call divided by calls placed.
Attributed revenue
Order value credited to a call or text on a last-click basis within a 5-day window, as each merchant defines it in their dashboard.
Revenue per call
Attributed revenue divided by calls placed. This is the single number we optimise.
Average call length
Talk time of answered calls, averaged across every conversation in the month.
Best time to call
Pickup and conversion by the shopper's local hour and weekday.
How the data is collected
Every number is aggregated across all merchants on the platform for the calendar month, anonymized and weighted by call volume. Brands and individual calls are never identified. Calls are only placed in business hours in the shopper's time zone.
Outcomes are counted after the 5-day attribution window closes, so each month is published once the window has closed, usually during the following month. Definitions can be refined over time, and every change is noted in the report it first applies to.
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