Loop Voice vs ElevenLabs
ElevenAgents, formerly the ElevenLabs Agents Platform, gives you voices, speech recognition, a choice of language models, phone connections through Twilio or SIP, and tools to test and release agents, billed by the minute. Loop Voice is built for store calls instead: agents start from store events, read the cart or order, text the checkout link, follow do-not-contact rules and report revenue by order.
By Bawar Amadis, CEO · Last checked Oct 28, 2026
The short answer
ElevenLabs makes some of the most natural AI voices and sells ElevenAgents, a platform for building voice agents for any business. Loop Voice is a finished agent for online stores with an ElevenLabs integration, so ElevenLabs voices are one of the options inside it and voice quality won't decide this. Build on ElevenLabs if you have engineers and needs beyond store calls. Pick Loop Voice if you want checkout, upsell, win-back and support calls live this week and judged by the orders they bring in.
Loop Voice publishes this comparison. Details about ElevenLabs come from ElevenLabs' agents pricing page, product pages and docs, checked on Oct 28, 2026. Prices and features change, so check the linked pages before you decide.
Four ecommerce jobs, side by side
What each one does out of the box for the four jobs most stores buy voice agents for.
Loop Voice
IncludedCalls from the abandoned-checkout event after the delay you set (10 minutes in the default flow), with the cart in hand. Texts the checkout link, offers only the discount codes you allow and stops when the order comes in.
ElevenLabs
Build it yourselfBatch calling and the outbound API can place the calls. You build the trigger from Shopify checkouts, pass the cart in, check consent and calling hours, text the link and stop when the order lands.
Loop Voice
IncludedCalls in the window you set after an order, with one add-on that fits what was bought, such as a refill, a bundle or a warranty.
ElevenLabs
Build it yourselfSame pattern from order events, plus your own logic for which add-on to offer.
Loop Voice
IncludedCalls customers who haven't ordered in 60, 90 or 180 days (you pick the window), opens with their last order and adapts the comeback offer to what they say.
ElevenLabs
Build it yourselfUpload a lapsed-customer list as a batch, with columns as call variables. Matching the calls to new orders is up to you.
Loop Voice
IncludedAnswers 24/7 on the first ring: order status, returns, exchanges, sizing and shipping. What it can't resolve becomes a ticket with the transcript and order attached.
ElevenLabs
PartialInbound agents and an Order Support template are included. Order lookups need a store MCP endpoint or webhook tools, and the helpdesk handoff is yours to wire up.
Feature and price comparison
| Comparison detail | Loop Voice | ElevenLabs |
|---|---|---|
| What it is | AI calling product for online stores: agents that call shoppers and answer your support line | Voice agent platform (ElevenAgents) built on ElevenLabs' own speech models |
| Built for | Ecommerce and DTC brands that judge calls by revenue and support cost | Developers and companies building voice, chat or email agents for any industry |
| Ecommerce jobs ready to run | Abandoned checkout, post-purchase upsell, win-back, review requests, subscriber check-ins and 24/7 inbound support | None ready made; templates such as Order Support, and batch calling for outbound lists |
| Store data on the call | Carts, orders and products from Shopify, WooCommerce, BigCommerce, Magento, Shopline or Checkout Champ, your site's policies, and the discount codes you allow | Through a Shopify store MCP endpoint or webhook tools you set up |
| SMS | Yes: checkout link and discount code by text during or after calls, with STOP handling | Through your own Twilio number; ElevenLabs charges $0.003 a message |
| Revenue attribution | Yes: each sale tied to an order number, by flow, campaign and channel | Not built in; post-call webhooks let you match calls to orders yourself |
| Testing and improvement | Simulator with six AI shoppers, A/B tests on revenue per call, and LoopIQ, which proposes one change a week for you to approve | Agent Testing with simulated conversations, A/B Experiments on live traffic, graded success criteria, and Architect (alpha), which proposes changes |
| Compliance controls | Do-not-contact list, opt-out by text or voice, frequency caps, quiet hours in each customer's time zone | Guardrails and AI disclosure wording; its TCPA guide leaves consent, do-not-call lists and calling hours to you |
| Setup | Shopify app, live in under 10 minutes; done-for-you setup on Enterprise | No-code builder, SDKs and API; you bring Twilio or SIP numbers and connect your store |
| Pricing model | Monthly plan with credits; about 1.5 credits per answered conversation; unanswered calls are free | Plan minutes, then $0.08 a minute, plus language model and phone carrier |
| Starting price (as listed) | Free plan with 10 credits; paid from $119/month for 120 credits | Free plan with 15 minutes; Starter $6/month for 75 minutes; $0.08 per extra minute |
| Shopify App Store rating | 5.0 (10 reviews) | No listing found |
How each one gets better after launch
Loop Voice
Loop Voice runs the improvement loop for you, scored on store revenue. Agents start from templates for sales, support and abandoned cart, with a prompt score calibrated on real calls and the orders they produced. Before launch, the Simulator plays your agent against six AI shoppers, from a ready buyer to one who suspects it's a robot, and scores each call without dialing anyone. After launch, you can split traffic between two agents and Loop Voice promotes the one with more revenue per call. LoopIQ learns from every call and each week names the one change worth making, such as holding the discount until minute two or calling sooner after checkout, and nothing changes until you approve it.
ElevenLabs
ElevenLabs gives your team strong tools. Agent Testing runs simulated conversations, Experiments split live traffic between versions, and success criteria grade every call. Architect, an AI assistant in alpha, investigates, tests and proposes changes for a teammate to approve. What the platform can't see without your build is which calls led to orders, so it improves against the criteria your team writes.
When ElevenLabs is the better pick
- You have engineers and want full control of the prompt, model, tools and call flow.
- You need agents beyond your store, or languages Loop Voice doesn't cover: ElevenLabs lists 90+, Loop Voice English, Spanish and 30 more.
- You need ISO 27001 or data residency in the EU or India.
- You expect tens of thousands of answered calls a month and can own the store layer yourself.
When Loop Voice is the better pick
- You want calls from Shopify checkout and order events and lapsed-customer lists on day one, without writing code.
- You want each call tied to a Shopify order and judged by revenue per call.
- You want do-not-contact lists, frequency caps and quiet hours in each customer's time zone already built.
- You want the improvement loop run for you, with one change a week to approve instead of a test suite to maintain.
How pricing compares
ElevenLabs sells agent minutes in plans, from 15 free minutes and $6 a month for 75 minutes up to $990 for 12,375, with extra minutes at $0.08. Language model usage is billed on top, calls above your concurrency limit cost $0.16 a minute, texts cost $0.003, and your phone carrier bills you directly. Loop Voice works out to about $0.95 to $1.49 per answered conversation on monthly plans, and calls nobody answers cost nothing.
Example: 1,000 answered conversations a month at 4 minutes, plus about a minute of voicemail for each, is 5,000 minutes. At $0.08 a minute that is $400; with the language model and carrier, roughly $500 to $700. Loop Voice's Scale plan covers about 1,000 answered conversations for $975 a month. The gap has to pay for building and running the store layer, which our build or buy guide prices out.
Using both
Loop Voice integrates with ElevenLabs, so you can keep the voice you like on your store calls. Teams that use ElevenLabs for other agents or audio can keep that work there and run store calls in Loop Voice.
Frequently asked questions
- Is Loop Voice an ElevenLabs alternative for online stores?
- For store calls, yes. ElevenLabs sells the parts to build a voice agent for any business. Loop Voice is a finished agent for abandoned checkouts, upsells, win-back and support, and ElevenLabs voices are available inside it.
- Can ElevenLabs agents call abandoned checkouts?
- They can place outbound calls through batch calling and the API, and ElevenLabs lists cart recovery among agent uses. Its Shopify connection is a store MCP endpoint you set up, with no abandoned-checkout trigger, so you build the trigger, the follow-up text, the stop rule and the revenue tracking.
- Does Loop Voice work with ElevenLabs?
- Yes. Loop Voice integrates with ElevenLabs, so ElevenLabs voices are one option for your store calls, next to other providers and Loop Voice's own stack.
- Which costs less?
- Per minute, ElevenLabs. Per working store agent, it depends on volume and on whether you already pay engineers who own your Shopify integration. In our build or buy example, building only pays off above roughly 13,600 answered calls a month.
- How long does setup take?
- Loop Voice goes live from the Shopify app in under 10 minutes. ElevenLabs says a basic agent needs no engineering and rates its Shopify connection at 10 to 15 minutes, but a production store flow with triggers, texts, consent rules and attribution is an engineering project.
Related comparisons
Loop Voice vs Vapi
Vapi is a developer platform for building voice agents. Loop Voice is the finished ecommerce agent, no build needed.
Loop Voice vs Retell AI
Retell AI sells a voice agent builder by the minute. Loop Voice ships the store calls ready to run, tied to orders.
Loop Voice vs Bland AI
Bland AI runs large custom calling programs. Loop Voice runs checkout, upsell, win-back and support calls for online stores.
Sources
- https://elevenlabs.io/pricing/agents
- https://elevenlabs.io/agents
- https://elevenlabs.io/agents/integrations/shopify
- https://elevenlabs.io/docs/eleven-agents/phone-numbers/batch-calls
- https://elevenlabs.io/docs/eleven-agents/customization/agent-testing
- https://elevenlabs.io/docs/eleven-agents/operate/experiments
- https://elevenlabs.io/docs/eleven-agents/operate/architect
- https://elevenlabs.io/docs/eleven-agents/legal/tcpa
- https://loopvoice.ai/features
- https://loopvoice.ai/pricing
- https://loopvoice.ai/use-cases/customer-support
- https://apps.shopify.com/loop-voice-agent
- https://loopvoice.ai/customers
- https://loopvoice.ai/benchmarks/2026-09
