Campaign calls use credits only when someone answers, about 1.5 credits per answered conversation. Example: if 15.9% of the segment picks up at least once, as shoppers did across September's abandoned checkout and post-purchase calls (often after several attempts), a 2,000-customer segment would produce about 318 answered conversations, or about 477 credits. The credit estimate before launch shows your own number.
Consent applies to campaigns as much as to flows. Build the segment from customers who agreed to calls and re-check it right before launch; our guide to calling rules covers the wording.
Choose the caller ID with care. In September, calls from a brand's own dedicated number were answered 7.3% of the time, against 5.3% for local-presence Super Number calls (benchmark), and our caller ID guide compares local and toll-free numbers.