Loop Voice for Omnisend: call the contacts in an Omnisend segment

Keep Omnisend's own cart emails if they work for you. To run them alongside calls on the same carts with one set of stop rules, see how to combine email, SMS and calls.

Omnisend's rule that campaigns go only to subscribed contacts (Omnisend on segmentation) governs Omnisend's own sends, so put the gatekeeping for calls into the segment itself. Four filters help (Omnisend's filter reference):

• Phone Number filters by country code, prefix or pattern, so every contact has a number in a country you call.
• Consent shows marketing consent for email (GDPR) and SMS (TCPA). SMS consent covers texts. For AI calls, Loop Voice's help center says the opt-in should name your store, cover AI-generated or prerecorded voice calls and say consent isn't a condition of purchase; if yours doesn't, the segment isn't a call list. Our guide to calling rules has the detail, and counsel should confirm it for your store.
• Subscription Status for SMS lets you leave out contacts marked Unsubscribed. Omnisend's own tip: to find people who never opted in, use "is Non-subscribed", not "is not Subscribed".
• Placed Order with a relative timeframe, combined with a negative event (no order in a recent window), builds win-back and repeat-buyer audiences.

Two cautions. Total Spent doesn't subtract canceled, voided or refunded orders, so a big spender on paper may have sent most of it back. And segments with date-based filters refresh once a day, at 12:00 AM in your store's time zone, while conditional segments update in real time, taking up to a minute to reflect a change (Omnisend on segment updates).

Loop Voice shows a credit estimate before launch, and a little arithmetic tells you whether it looks right.

Example: a segment of 1,200 contacts at 4 calls a minute needs about 5 hours of calling window to call everyone once. Windows apply in each contact's own time zone, so a national list can run into a second day. In Loop Voice's September 2026 benchmark, 6.6% of calls placed were answered; at that rate, 1,200 calls give about 80 answered conversations at about 1.5 credits each, roughly 120 credits. Calls nobody answers use none.

Most shoppers in that benchmark had recently left a checkout, so a list of lapsed customers can behave differently. Check the first day's answer rate before you widen the segment. Contacts who sit in several segments are covered two ways: Loop Voice places at most 3 outbound calls to one customer in 24 hours, across everything, and each agent's frequency cap limits calls over longer periods.