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    Loop Voice
    Issue 1September 2026Published monthlyFinal

    Loop Voice Ecommerce Benchmark, September 2026

    How AI phone calls and texts perform across ecommerce use cases: who picks up, who converts, and how much of that revenue would not have happened without the contact.

    18,361 shoppers contacted61,389 calls8,459 shoppers texted7 online stores2 of 5 use cases liveSep 1 to 30, 2026About 98% of calls to US numbers

    Download the data (CSV)JSONCite this report
    Published October 27, 2026
    September 2026, all use cases

    Key numbers

    Answer rate
    15.9%of shoppers called picked up at least once95% CI 15.4 to 16.4 · n 18,361
    Call conversion
    10.2%of shoppers who picked up converted with the call as last touch (5 days)95% CI 9.1 to 11.5 · n 2,474
    SMS click rate
    5.3%of shoppers who got a text with a link opened it95% CI 4.8 to 5.8 · n 8,459
    SMS conversion
    8.1%of shoppers texted converted with a text as the credited touch, no answered call (5 days)95% CI 7.5 to 8.7 · n 8,459
    Contacted conversion
    8.7%of shoppers we reached hit the goal within 5 days of first contact; not the lift95% CI 8.3 to 9.1 · n 18,361
    LiftEstimate
    +2.8 ptsvs 6.2% for enrolled shoppers we never reached, same 6 stores; not a randomized holdout95% CI 1.9 to 3.7 pts
    Incremental revenueEstimate
    $35K153 extra conversions estimated against shoppers we never reached; $1.99 per call
    Opt-out rate
    9.5%of answered calls asked not to be called again95% CI 8.4 to 10.7 · n 2,474
    Quote these

    Findings

    Each finding is one sentence with its number, written to be quoted as it stands.

    1. 01

      Against enrolled shoppers the flows never reached in the same stores, AI calls and texts added an estimated +2.8 points of 5-day conversion (95% CI 1.9 to 3.7), about $35K in incremental revenue. An estimate, not a randomized holdout.

      Use casesn 18,361 contacted, 52,072 not reached, 6 stores
    2. 02

      Abandoned checkout generated $11.76 of incremental revenue per shopper contacted.

      Use casesn 14,036 shoppers contacted
    3. 03

      Texts were the credited touch on 78.6% of attributed conversions and answered calls on 21.4% (an answered call in the window takes the credit).

      Use casesn 660 attributed conversions
    4. 04

      Checkouts abandoned after calling hours and called the next day converted at 6.5%, more than daytime checkouts that waited 1 to 4 hours for a first call (4.7%).

      Speed to calln 3,973 and 793 shoppers
    5. 05

      A plain dedicated number was answered 7.3% of the time, a local-presence Super Number 5.3%.

      Caller IDn 63,273 calls
    6. 06

      Answer rates ranged from 2.1% in Montana to 12.7% in New Hampshire.

      Statesn 60,621 US calls
    Answers: What can an AI voice agent do for an online store?

    Use cases

    Two of the five use cases ran this month. Abandoned checkout is the largest by volume and converts best: 13.7% of the 14,036 shoppers contacted ordered within 5 days. No store runs a randomized holdout yet, so lift is estimated against enrolled shoppers the flows never reached in the same stores.

    Results by use case

    Call and SMS conversion credit each sale to its last touch within 5 days: an answered call or a click on a Loop Voice text. Lift is estimated against enrolled shoppers the flows never reached.

    Abandoned checkout

    Shoppers who started checkout and left

    Goal: Order placed

    Shoppers contacted14,036
    Answer rate16.5%
    Call conversion15.1%
    SMS click ratenot tracked
    SMS conversion13.9%
    Contacted conversion13.7%
    Lift (estimated)+5.7 pts4.4 to 6.9
    Incremental revenue (estimated)$44K
    Per shopper contacted$11.76
    Avg order value$234

    Post-purchase upsell

    Customers after an order

    Goal: Add-on accepted

    Shoppers contacted4,325
    Answer rate15.0%
    Call conversion1.3%
    SMS click rate5.3%
    SMS conversion1.5%
    Contacted conversion1.5%
    Lift (estimated)+0.3 pts−0.6 to 1.3
    Incremental revenue (estimated)$1K
    Per shopper contacted$0.41
    Avg order value$176

    All use cases

    Shoppers contacted18,361
    Answer rate15.9%
    Call conversion10.2%
    SMS click rate5.3%
    SMS conversion8.1%
    Contacted conversion8.7%
    Lift (estimated)+2.8 pts1.9 to 3.7
    Incremental revenue (estimated)$35K
    Per shopper contacted$5.64
    Avg order value$230

    Win-back not live

    Customers with no order in 90+ days

    No win-back enrolments this month.

    Failed payment not live

    Customers whose charge or renewal failed

    Failed-payment events are not connected from store platforms yet, so no flow enrols these shoppers.

    Subscription check-in not live

    Subscribers before their next shipment

    Subscription events (upcoming shipment, skip, cancel) are not connected yet, so no flow enrols these shoppers.

    Estimated lift by use case

    Contacted shoppers against enrolled shoppers the flows never reached, store by store. Whiskers show 95% intervals. Not a randomized holdout.

    Abandoned checkoutn 14,036
    +5.7 pts
    Post-purchase upselln 4,325
    +0.3 pts
    −2.0 pts+8.0 pts
    Show the numbers
    Use caseLift95% CIComparison rateComparison n
    Abandoned checkout+5.7 pts4.4 to 6.9 pts7.9%49,491
    Post-purchase upsell+0.3 pts−0.6 to 1.3 pts1.5%1,715

    Who closed the sale

    Share of attributed conversions credited to each channel by last click within 5 days. Sales with no touch in the window are left out here but still count in conversion and lift.

    All use cases660 attributed
    21.4%
    78.6%
    Abandoned checkout609 attributed
    22.2%
    77.8%
    Post-purchase upsell(under 200)51 attributed
    11.8%
    88.2%
    CallText
    Show the numbers
    Use caseCallTextCall shareText shareAttributed
    All use cases14151921.4%78.6%660
    Abandoned checkout13547422.2%77.8%609
    Post-purchase upsell64511.8%88.2%51
    Answers: How fast should I call an abandoned checkout?

    Speed to call

    The clock counts calling-hours minutes only (8 am to 9 pm in the shopper's time zone), so a checkout abandoned at 11 pm and called at 8:04 am counts as 4 minutes. 72% of checkouts were abandoned during calling hours and got a first call a median 31 minutes later; the rest get their own bar.

    Abandoned checkout: answer rate and 5-day order rate, by calling-hours wait before the first call

    Abandoned during calling hours: 72%

    median 31 minutes to the first call

    Abandoned after hours: 28%

    first call a median 13 hours later on the clock

    AnsweredOrdered within 5 days

    Under 5 minutesn 165

    Answeredn<200
    Ordered within 5 daysn<200

    5 to 15 minutesn 4,486

    Answered
    20.5%
    Ordered within 5 days
    22.9%

    15 to 60 minutesn 1,322

    Answered
    9.3%
    Ordered within 5 days
    4.1%

    1 to 4 hoursn 793

    Answered
    15.2%
    Ordered within 5 days
    4.7%

    Abandoned after hours, called the next dayn 3,973

    Answered
    15.0%
    Ordered within 5 days
    6.5%
    0%20%40%

    Post-purchase upsells and failed payments are also called within minutes; win-backs and subscription check-ins are scheduled, so speed does not apply to them.

    Show the numbers
    WaitnAnswered95% CIOrdered within 5 days95% CI
    Under 5 minutes165n<200n/an<200n/a
    5 to 15 minutes4,48620.5%19.3 to 21.722.9%21.7 to 24.2
    15 to 60 minutes1,3229.3%7.9 to 11.04.1%3.2 to 5.3
    1 to 4 hours79315.2%12.9 to 17.94.7%3.4 to 6.4
    Abandoned after hours, called the next day3,97315.0%13.9 to 16.16.5%5.8 to 7.3
    Answers: What time of day should I call customers?

    When shoppers pick up

    Thursday at 1 pm was the best hour of the month, with 13.6% of calls answered. On weekdays, calls placed between 5 pm and 9 pm were answered more often than calls between 8 am and noon (7.0% against 5.4%).

    Answer rate per call, by hour and weekday

    Shopper's local time. The outlined cell is the best hour of the month.

    8a9a10a11a12p1p2p3p4p5p6p7p8p
    Mon
    Tue
    Wed
    Thu
    Fri
    Sat
    Sun
    1.9%
    13.6%
    under 200 calls, not shown
    Show the numbers
    DayHourCallsAnswer rate per call95% CI
    Monday8 am5746.6%4.8 to 8.9
    Monday9 am6233.2%2.1 to 4.9
    Monday10 am5256.5%4.7 to 8.9
    Monday11 am4245.9%4.0 to 8.6
    Monday12 pm3247.3%4.9 to 10.7
    Monday1 pm5435.4%3.8 to 7.6
    Monday2 pm5096.6%4.8 to 9.1
    Monday3 pm3529.4%6.8 to 12.9
    Monday4 pm2397.8%5.0 to 11.9
    Monday5 pm2847.9%5.3 to 11.6
    Monday6 pm180n<200n/a
    Monday7 pm3687.2%5.0 to 10.3
    Monday8 pm2485.7%3.4 to 9.3
    Tuesday8 am9794.6%3.5 to 6.1
    Tuesday9 am1,3703.3%2.5 to 4.4
    Tuesday10 am1,6483.9%3.1 to 4.9
    Tuesday11 am1,4693.2%2.4 to 4.2
    Tuesday12 pm9367.8%6.2 to 9.7
    Tuesday1 pm7675.9%4.4 to 7.8
    Tuesday2 pm1,1516.3%5.0 to 7.9
    Tuesday3 pm1,2526.9%5.6 to 8.4
    Tuesday4 pm6345.0%3.6 to 7.0
    Tuesday5 pm4358.6%6.3 to 11.6
    Tuesday6 pm6177.2%5.4 to 9.5
    Tuesday7 pm3304.4%2.7 to 7.2
    Tuesday8 pm177n<200n/a
    Wednesday8 am1,2305.2%4.1 to 6.6
    Wednesday9 am1,5066.8%5.6 to 8.2
    Wednesday10 am1,3263.2%2.4 to 4.3
    Wednesday11 am1,2924.1%3.1 to 5.3
    Wednesday12 pm1,0917.8%6.4 to 9.5
    Wednesday1 pm9256.0%4.6 to 7.7
    Wednesday2 pm1,2707.2%5.9 to 8.8
    Wednesday3 pm1,1897.1%5.8 to 8.7
    Wednesday4 pm6763.9%2.7 to 5.6
    Wednesday5 pm5717.9%6.0 to 10.4
    Wednesday6 pm5695.7%4.1 to 7.9
    Wednesday7 pm3525.3%3.4 to 8.2
    Wednesday8 pm194n<200n/a
    Thursday8 am1,53610.6%9.2 to 12.2
    Thursday9 am1,7634.8%3.9 to 5.9
    Thursday10 am1,3136.0%4.8 to 7.4
    Thursday11 am1,5075.3%4.3 to 6.5
    Thursday12 pm9268.1%6.5 to 10.0
    Thursday1 pm29013.6%10.1 to 18.0
    Thursday2 pm3989.0%6.6 to 12.2
    Thursday3 pm3449.2%6.6 to 12.7
    Thursday4 pm176n<200n/a
    Thursday5 pm138n<200n/a
    Thursday6 pm186n<200n/a
    Thursday7 pm109n<200n/a
    Thursday8 pm124n<200n/a
    Friday8 am1,1846.1%4.9 to 7.6
    Friday9 am1,8835.4%4.5 to 6.5
    Friday10 am1,7037.2%6.1 to 8.5
    Friday11 am1,7485.2%4.3 to 6.3
    Friday12 pm1,6284.9%4.0 to 6.1
    Friday1 pm1,0995.7%4.5 to 7.2
    Friday2 pm1,1048.3%6.8 to 10.1
    Friday3 pm1,08410.1%8.4 to 12.0
    Friday4 pm8098.1%6.4 to 10.2
    Friday5 pm5307.7%5.7 to 10.3
    Friday6 pm4258.4%6.1 to 11.4
    Friday7 pm3177.1%4.8 to 10.5
    Friday8 pm96n<200n/a
    Saturday8 am9986.4%5.0 to 8.1
    Saturday9 am1,4783.9%3.0 to 5.0
    Saturday10 am8375.8%4.4 to 7.6
    Saturday11 am198n<200n/a
    Saturday12 pm2234.5%2.5 to 8.1
    Saturday1 pm169n<200n/a
    Saturday2 pm2298.7%5.7 to 13.1
    Saturday3 pm2764.9%2.9 to 8.1
    Saturday4 pm136n<200n/a
    Saturday5 pm50n<200n/a
    Saturday6 pm45n<200n/a
    Saturday7 pm22n<200n/a
    Saturday8 pm36n<200n/a
    Sunday8 am3691.9%0.9 to 3.9
    Sunday9 am3856.3%4.3 to 9.2
    Sunday10 am3324.9%3.1 to 7.8
    Sunday11 am2387.1%4.5 to 11.1
    Sunday12 pm3915.6%3.7 to 8.3
    Sunday1 pm3427.5%5.2 to 10.8
    Sunday2 pm2984.3%2.5 to 7.2
    Sunday3 pm2117.3%4.5 to 11.6
    Sunday4 pm129n<200n/a
    Sunday5 pm59n<200n/a
    Sunday6 pm64n<200n/a
    Sunday7 pm39n<200n/a
    Sunday8 pm20n<200n/a
    Answers: Will shoppers in my market pick up?

    Answer rate by state

    Placed by the area code of the shopper's phone number. Shoppers in New Hampshire picked up most often (12.7% of calls) and shoppers in Montana least often (2.1%). Outside the US, Australia led at 12.2%.

    Answer rate per call, US states

    Each square is a state, placed roughly where it sits on the map. Grey states had fewer than 200 calls.

    AK
    AL6.7
    AR4.1
    AZ5.9
    CA6.7
    CO9.5
    CT9.0
    DC
    DE
    FL6.8
    GA5.1
    HI
    IA9.0
    ID6.5
    IL4.9
    IN4.2
    KS6.7
    KY8.0
    LA3.7
    MA6.4
    MD4.3
    ME
    MI7.9
    MN3.8
    MO8.8
    MS5.9
    MT2.1
    NC6.0
    ND
    NE10.6
    NH12.7
    NJ9.0
    NM7.7
    NV5.6
    NY9.0
    OH4.7
    OK6.1
    OR7.3
    PA4.0
    RI
    SC7.8
    SD
    TN3.6
    TX6.7
    UT5.5
    VA8.8
    VT
    WA6.9
    WI4.6
    WV9.1
    WY
    2.1%
    12.7%
    under 200 calls, not shown
    Show every state
    StateCallsAnswer rate per call95% CI
    New Hampshire25812.7%9.2 to 17.3
    Nebraska31610.6%7.7 to 14.5
    Colorado8039.5%7.7 to 11.7
    West Virginia4649.1%6.8 to 12.1
    Connecticut3849.0%6.5 to 12.3
    Iowa5389.0%6.9 to 11.7
    New Jersey1,1759.0%7.5 to 10.8
    New York3,4989.0%8.1 to 10.0
    Missouri1,3578.8%7.4 to 10.4
    Virginia1,2208.8%7.3 to 10.5
    Kentucky1,1268.0%6.6 to 9.7
    Michigan2,0427.9%6.8 to 9.2
    South Carolina1,3227.8%6.5 to 9.4
    New Mexico3067.7%5.2 to 11.2
    Oregon7877.3%5.7 to 9.3
    Washington8996.9%5.4 to 8.7
    Florida3,3876.8%6.0 to 7.7
    Alabama1,1976.7%5.4 to 8.3
    California5,1226.7%6.0 to 7.4
    Kansas5736.7%4.9 to 9.0
    Texas5,7236.7%6.1 to 7.4
    Idaho2746.5%4.1 to 10.1
    Massachusetts8096.4%4.9 to 8.3
    Oklahoma8996.1%4.7 to 7.9
    North Carolina1,9276.0%5.0 to 7.2
    Arizona8365.9%4.5 to 7.7
    Mississippi8005.9%4.5 to 7.8
    Nevada4755.6%3.9 to 8.0
    Utah3345.5%3.5 to 8.5
    Georgia1,7045.1%4.2 to 6.2
    Illinois3,9934.9%4.3 to 5.6
    Ohio3,0284.7%4.0 to 5.5
    Wisconsin7634.6%3.3 to 6.3
    Maryland1,0024.3%3.2 to 5.7
    Indiana2,4324.2%3.5 to 5.1
    Arkansas7584.1%2.9 to 5.8
    Pennsylvania2,7614.0%3.3 to 4.8
    Minnesota1,7023.8%3.0 to 4.8
    Louisiana2,0163.7%3.0 to 4.6
    Tennessee1,3443.6%2.7 to 4.7
    Montana2672.1%0.9 to 4.6
    Alaska107n<200n/a
    District of Columbia98n<200n/a
    Delaware105n<200n/a
    Hawaii176n<200n/a
    Maine185n<200n/a
    North Dakota112n<200n/a
    Rhode Island121n<200n/a
    South Dakota105n<200n/a
    Vermont52n<200n/a
    Wyoming129n<200n/a

    Outside the US

    CountryCallsAnswer rate per call95% CI
    India89n<200n/a
    Canada3968.7%6.3 to 11.9
    Australia38412.2%9.3 to 15.9
    United Kingdom2539.7%6.6 to 14.0
    Answers: What number should my calls come from?

    Caller ID

    Calls from a brand's own dedicated number were answered 7.3% of the time, against 5.3% for Super Number calls, which show a number from the shopper's own area code.

    Answer rate per call, by the number shoppers saw

    Super Numbern 30,578
    5.3%
    Dedicated numbern 32,695
    7.3%
    Branded dedicated numbernot tracked yet

    Caller ID names are not recorded on dedicated numbers yet, so no call can be classed as branded.

    Super Number:
    Loop Voice's local-presence pool: the call shows a number from the shopper's own area code
    Dedicated number:
    One number reserved for the brand
    Branded dedicated number:
    A dedicated number that also shows the brand's name on supported phones
    Show the numbers
    Number typeCallsAnswer rate per call95% CI
    Super Number30,5785.3%5.1 to 5.6
    Dedicated number32,6957.3%7.0 to 7.6
    Branded dedicated number0not tracked yetn/a
    Answers: How much is a converted shopper worth?

    Order value

    Converted abandoned checkouts averaged $234, above the $210 average order across the same stores. Accepted post-purchase add-ons averaged $176.

    Average order value of converted shoppers, by use case

    Upsell is the value of the add-on.

    Average order in the same stores, $210
    Abandoned checkout
    $234
    Post-purchase upsell
    $176
    Show the numbers
    Use caseAverage order value
    Abandoned checkout$234
    Post-purchase upsell$176
    Average order in the same stores$210

    Abandoned checkout: 5-day order rate by cart value

    Called shoppers. Whiskers show 95% intervals.

    Under $50n 11,548
    1.5%
    $50 to $100n 297
    17.3%
    $100 to $250n 1,542
    29.3%
    $250 to $500n 579
    20.3%
    $500 and upn 69n<200
    Show the numbers
    Cart valueShoppers5-day order rate95% CI
    Under $5011,5481.5%1.3 to 1.7
    $50 to $10029717.3%13.4 to 22.0
    $100 to $2501,54229.3%27.1 to 31.6
    $250 to $50057920.3%17.2 to 23.8
    $500 and up69n<200n/a
    Answers: Why do shoppers not buy, or stop buying?

    What shoppers told the agent

    824 abandoned-checkout conversations gave a reason. A third of these shoppers were just browsing (33.4%) and a quarter were waiting for a discount or checking the price (25.6%). 17% gave a reason the call could fix on the spot: a product question or a checkout error.

    Main reason given, share of conversations

    824 conversations where the shopper gave a reason. Tagged automatically; 200 calls a month are checked by hand.

    Shipping cost or delivery date
    2.9%
    Waiting for a discount or checking the price
    25.6%
    Just browsing, not ready to buy
    33.4%
    Question about the product (size, fit, compatibility)
    5.5%
    Payment failed or card declined
    0.0%
    Site or checkout error
    11.7%
    Comparing other stores
    9.6%
    Other
    11.4%
    Show the numbers
    ReasonShare95% CI
    Shipping cost or delivery date2.9%2.0 to 4.3
    Waiting for a discount or checking the price25.6%22.7 to 28.7
    Just browsing, not ready to buy33.4%30.3 to 36.7
    Question about the product (size, fit, compatibility)5.5%4.1 to 7.3
    Payment failed or card declined0.0%0.0 to 0.5
    Site or checkout error11.7%9.7 to 14.1
    Comparing other stores9.6%7.8 to 11.8
    Other11.4%9.4 to 13.8
    Answers: Do texts help?

    Texts

    8,459 shoppers got a text after a missed call or a conversation. 5.3% opened the link, 8.1% converted with a text as the credited touch within 5 days, and 6.5% replied STOP.

    Shoppers who got a text, after a missed call or a conversation
    8,459
    Opened the link
    5.3%95% CI 4.8 to 5.8 · n 8,459
    Converted with a text as the credited touch (5 days)
    8.1%95% CI 7.5 to 8.7 · n 8,459
    Replied STOP
    6.5%95% CI 6.0 to 7.0 · n 8,459
    Delivered
    not tracked yet

    Not measured yet

    What this issue cannot show yet, and why. Each appears once its data stream is live and every cell has 200+ shoppers or calls.

    Randomized holdout

    No store runs a randomized holdout yet, so lift is estimated against enrolled shoppers the flows never reached in the same stores. Holdout results replace the estimate once stores switch it on.

    Win-back

    No win-back enrolments this month.

    Failed payment

    Failed-payment events are not connected from store platforms yet, so no flow enrols these shoppers.

    Subscription check-in

    Subscription events (upcoming shipment, skip, cancel) are not connected yet, so no flow enrols these shoppers.

    Conversion by discount level

    Each code level needs 200+ conversations where price was the objection before it is published (this month: no code allowed 191, 10% off 18, 15% off 3). Code use on the converted order is not captured yet.

    Branded caller ID

    Caller ID names are not recorded on dedicated numbers yet, so no call can be classed as branded.

    Results by vertical

    Stores do not carry a vertical on their profile yet.

    Text delivery rate

    Delivery receipts are not recorded yet, so texts are counted as sent.

    How the numbers are made

    Method

    • Who is in it. Online stores on Shopify, WooCommerce, SHOPLINE or a custom platform, live on Loop Voice for at least 30 days, with 300 or more contacts in the month: 7 stores. No store makes up more than 15% of any figure.
    • Use cases and goals. Each contact belongs to one use case, and each use case has one goal: order placed, add-on accepted, new order, payment went through, or next shipment confirmed. Contacted conversion counts 5 days from first contact and is descriptive.
    • Lift. When a store runs a holdout, 10% of eligible shoppers are picked at random and never called, texted or emailed, and lift is everyone else's conversion rate minus the holdout's. Without a holdout, lift is estimated store by store against enrolled shoppers the flow never reached, counting only shoppers who had not bought by the store's median first-call time. It is labelled an estimate, and a holdout replaces it.
    • Calls and texts. Each sale is credited within 5 days to its last touch: an answered call wins; otherwise a text (sent, or its link clicked) wins. SMS click rate counts human clicks, with link previews and bots removed. The attribution model and window are printed with every issue, so a later change never rewrites history.
    • Time to first call. Counts only minutes inside calling hours (8 am to 9 pm in the shopper's time zone, or a state's tighter window). After-hours checkouts are reported on their own.
    • Answered and location. Answered means a person picked up; voicemail and call screening do not count. US state comes from the area code; other countries from the country code.
    • Intervals and small cells. Rates carry 95% Wilson intervals. Any cell under 200 calls or shoppers is greyed out instead of shown.
    • Revenue. Order values are converted to US dollars at fixed monthly rates.
    • Lift this month is an estimate: contacted shoppers against 52,072 enrolled shoppers the flows never reached, store by store in 6 stores. It is not a randomized holdout.
    Metric dictionary
    MetricWhat it meansFormula
    Shoppers contactedEligible shoppers, outside any holdout, with at least one call placedcount
    Calls placedEvery dial attempt, including second callscount
    Answer rateShoppers where a person picked up at least onceanswered / contacted
    Answer rate per callThe same, per call placed; used for timing, states and caller IDanswered calls / calls placed
    Call conversionSales credited to a call, over shoppers who picked upcall-credited / answered
    SMS click rateTexted shoppers who opened the linkclicked / texted
    SMS conversionSales credited to a text, over shoppers textedtext-credited / texted
    Contacted conversionShoppers reached who hit the goal within 5 days of first contact, any channel; descriptive, not the liftconverted / contacted
    LiftConversions the calls and texts caused, in pointsreached rate minus holdout or comparison rate
    Incremental revenueExtra conversions implied by the lift, valued at the average converted orderextra conversions x AOV
    Average order valueValue of converted orders, add-ons or saved chargesrevenue / conversions
    Time to first callCalling-hours minutes from the trigger to the first ringmedian
    Opt-out rateAnswered shoppers who asked not to be called againopt-outs / answered
    Reason givenThe main reason the shopper gave, from a fixed tag list per use casetag / conversations with a reason
    Breakdowns we publish
    CutBucketsHow often
    Use caseThe five use casesMonthly
    Time to first callCalling-hours minutes 0 to 5, 5 to 15, 15 to 60, 1 to 4 h, after hours on its ownMonthly
    Hour and weekday8 am to 9 pm local, Monday to SundayMonthly
    LocationUS state by area code, other countries by country codeMonthly, states with 200+ calls
    Number typeSuper Number, dedicated, branded dedicatedMonthly
    Cart valueUnder $50, $50 to $100, $100 to $250, $250 to $500, $500+Monthly
    Discount levelNone, 5%, 10%, 15%, 20%Monthly once each level has 200+
    VerticalSeven groupsMonthly once every cell has 200+
    PlatformShopify, WooCommerce, SHOPLINE, Magento, BigCommerce, customQuarterly
    Shopper typeNew or returningQuarterly
    Publishing rules
    • 200 or more calls or shoppers behind every published cell; smaller cells show grey.
    • Stores count after 30 days live and 300 contacts in the month; no store is more than 15% of a figure.
    • Every rate ships with its n and 95% interval in the CSV.
    • Test calls, internal numbers and duplicate triggers are removed before counting.
    • Holdout and comparison groups are checked for balance before publishing.
    • No store names without written permission; call quotes are anonymized.
    • Numbers are final at publish; corrections go in the dated changelog below.

    How to cite

    Free to quote and reuse with attribution under CC BY 4.0.

    Loop Voice Ecommerce Benchmark, September 2026. Loop Voice. loopvoice.ai/benchmarks/2026-09
    Download CSVDownload JSON

    Changelog

    • October 27, 2026Issue 1 published.
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