LOOP HELPS MODERN HEARING CONVERT ABANDONED CARTS
THAT EMAIL COULD NEVER CONVERT
Attributed revenue
$300,000+
Conversion rate
11%
of calls lead to a sale
Total calls
8,000+
Our customers have a lot of questions before they commit to a hearing aid. Loop answers those questions live on the call and converts customers who would have just disappeared. We're recovering a strong amount revenue through Loop and learning a lot about our customers in the process.
What $300,000+ in
attributed revenue
actually looks like
8,000+ calls placed. 11% of calls led to a sale. Hear three real conversations that show how Loop Voice answers questions while the shopper is still deciding.
Top converting calls
Why voice works
so well
for Modern Hearing
Hearing loss is deeply personal. Most customers visiting Modern Hearing have been living with the problem for years — too embarrassed to go to a clinic, frustrated by the price of traditional hearing aids, unsure whether an online brand can actually deliver the same result.
By the time they reach checkout they want to believe it works. But they've been burned before — by cheap amplifiers that whistled, by clinics that upsold them on products they didn't need, by $4,000 price tags that insurance wouldn't cover.
That history is what abandons the cart. Not price. Not distraction. They need one question answered — will this actually work for me?
A product page can explain the technology. A real conversation can give them the confidence to try it. The AI agent listens to their specific situation, explains how Modern Hearing addresses their type of hearing loss, addresses the comparison to clinics honestly, and reminds them of the 45-day trial that removes all the risk.
That's the conversion. Not pressure. Just the right conversation at the right moment.
The three objections
costing Modern Hearing
the most
After listening to 8,000+ calls three objections came up again and again. The AI agent handled all three live on the call. Those same objections are now being addressed proactively on the product page and in ad copy — improving conversion rate across the entire funnel, not just on the calls.
Will this actually work for my type of hearing loss?
This is the most common and most important objection in the hearing aid category. Customers have specific concerns — tinnitus, certain voice pitches, background noise in restaurants. They need to know the product addresses their exact situation before spending $249. The agent asks about their specific hearing challenges and explains precisely how Modern Hearing's AI-powered sound processing handles them.
Why would I trust this over a $5,000 clinic?
Customers who have been through the clinic experience — the appointments, the hidden fees, the pushy sales — are skeptical of anything that claims to match the result at a fraction of the price. The agent addresses the comparison directly. Same FDA-registered technology, no clinic markup, no audiologist fees, no multiple appointments. And a 45-day trial that clinics will never offer.
What if it doesn't fit or doesn't work for me?
For a product that goes in your ear, fit is everything. And for a customer who has spent years struggling with hearing loss, the fear of another disappointment is real. The agent explains the 45-day at-home trial, the 1-year warranty, and the US-based support team — removing every risk that was holding them back from clicking buy.
What Modern Hearing
learned
about their customers
Before Loop, Modern Hearing had no way to hear what was actually going through a customer's mind when they hesitated at checkout. The FAQ page answered common questions. The reviews provided social proof. But the specific doubt that abandoned a specific cart — that was invisible.
Now every call is recorded and summarized. Three discoveries changed how they market and position the product.
The clinic comparison is the biggest trust barrier
A large number of customers weren't comparing Modern Hearing to other hearing aid brands online. They were comparing it to their clinic experience. They wanted to know specifically how a $249 device delivers the same result as a $5,000 one. That insight rewrote the product page's pricing section and the ad copy targeting clinic-aware audiences.
Condition-specific reassurance converts better than general claims
Customers asking about tinnitus need a tinnitus answer. Customers asking about restaurant noise need a restaurant answer. General "crystal clear sound" messaging doesn't close these customers. Specific condition-by-condition responses do. The call recordings showed exactly which conditions were coming up most often — and those are now addressed directly in the product page copy.
The 45-day trial is the most powerful selling point — but customers don't believe it
Almost every customer who converted after a call mentioned the 45-day trial as the thing that finally made them feel comfortable. But most of them hadn't fully registered it from the product page. The agent making it real and specific on the call — "you have 45 full days at home to try it, free shipping, no questions asked if you return it" — was the difference between hesitation and purchase.
From "What if it
doesn't work for me?"
to a scalable revenue system
Modern Hearing started working with Loop because they wanted to convert more abandoned carts without adding headcount. What they got was a system that handles the hardest conversation in direct-to-consumer healthcare, convincing a skeptical customer that an online brand can deliver what a clinic charges ten times more for.
The AI agent has the same conversation a great support rep would have. It listens to the customer's specific hearing situation, addresses their exact concern honestly, and makes the 45-day trial feel real enough to act on. That conversation happens automatically, within minutes of abandonment, 24 hours a day.
Customers who had been living with hearing loss for years — who almost didn't click buy — are now hearing clearly again. And Modern Hearing is recovering the revenue that almost disappeared with them.
Inspired by Modern Hearing's results?
See how Loop Voice can answer checkout questions and generate more revenue for your store.