Loop Voice
    Analytics

    Loop Voice for Triple Whale: your flow results next to ads and email

    Sign in with Triple Whale and each Loop Voice flow reports its daily results next to your ads and email; the sign-in also powers the attribution comparison. Links in Loop Voice texts carry utm_source=loop-voice, which works even without a connection.

    What it does

    Sends
    Each flow's daily results to Triple Whale, where the flow shows as a campaign in the Email and SMS table (texts sent, link clicks, orders and revenue). Needs the sign-in.
    Powers
    The attribution comparison. Needs the sign-in.
    Tags
    Links in Loop Voice texts with utm_source=loop-voice. Needs no connection.

    How to connect

    1. 1

      In Loop Voice, open Settings, Integrations, Triple Whale and sign in with Triple Whale. There is no key to create.

    2. 2

      In Triple Whale, open Customer Retention, Email & SMS Analytics and look for your Loop Voice flows, which appear there as campaigns.

    Lives in Settings, Integrations, Triple Whale. The sign-in needs no key.

    What you can do with it

    Compare cart calls with your other channels

    Your abandoned checkout flow reports texts sent, link clicks, orders and revenue each day in Triple Whale, next to ads and email.

    Explore

    Track win-back texts by source

    Links in win-back texts carry utm_source=loop-voice, so Triple Whale can identify the traffic source of those visits with or without a connection.

    Explore

    A sign-in and a link tag

    MethodWhat you needWhat it gives youWhen
    Sign in with Triple WhaleYour Triple Whale login, no keyEach flow's daily results as a campaign in the Email and SMS table (texts sent, link clicks, orders, revenue), plus the attribution comparisonDaily
    Text linksNothingutm_source=loop-voice on the links Loop Voice textsOn every text link

    Triple Whale reads utm_source on marketing links to identify the traffic source (Triple Whale on non-integrated channels), which is why the tag works before you connect anything.

    Where to look in Triple Whale

    The Email and SMS attribution table sits under Customer Retention, Email & SMS Analytics in Triple Whale's left sidebar, labeled beta as of October 2026 (Triple Whale's guide to the table). Each Loop Voice flow appears there as a campaign. Triple Whale says revenue on that page comes from its own attribution engine, not from the email or SMS platform, so it can differ from the revenue Loop Voice attributes to the same flow.

    How Loop Voice counts its own results

    Inside Loop Voice, revenue is tied to the Shopify order number within the attribution window you set for the workspace, and reported per flow, campaign, channel and cart value band. Loop Voice's analytics also show answer rate, call success (a 0 to 100 score per human conversation), who answered, and the time from abandon to first dial; features lists the rest.

    The store side of that attribution comes from the Shopify integration, which reads your orders and abandoned checkouts.

    FAQ

    Common questions

    Do I need a Triple Whale API key?

    No. Signing in with Triple Whale sends each flow's daily results and powers the attribution comparison, with no key to create.

    Does Loop Voice write anything back to Triple Whale?

    Yes. With the sign-in, each flow's daily texts sent, link clicks, orders and revenue appear as a campaign in Triple Whale's Email and SMS table. Triple Whale says revenue on that page comes from its own attribution engine, so it can differ from the revenue Loop Voice attributes to the flow.

    Will Triple Whale see Loop Voice texts if I don't connect?

    Links in Loop Voice texts carry utm_source=loop-voice whether or not you connect, and Triple Whale reads utm_source to identify a visit's traffic source. Daily flow results need the sign-in.

    Related integrations

    Shopify

    See the integration

    Klaviyo

    See the integration

    Sources

    Connect Triple Whale to Loop Voice

    Setup takes under 10 minutes. No code, no headcount.

    Book a demoSee all integrations