{ "schemaVersion": 2, "summary": { "slug": "2026-10", "issue": 2, "label": "October 2026", "periodLabel": "Oct 1 to 31, 2026", "periodStart": "2026-10-01", "periodEnd": "2026-10-31", "status": "published", "publishedAt": "2026-11-09", "updatedAt": "2026-11-09", "ogImage": "/benchmarks/og/2026-10.png", "rateWeighting": "store", "sample": { "stores": 7, "shoppersContacted": 13639, "callsPlaced": 16054, "shoppersTexted": 13006, "usShareOfCalls": 96.5, "useCasesLive": 2, "useCasesTracked": 5 }, "key": { "answerRate": { "value": 11.8, "ciLow": 11.3, "ciHigh": 12.4, "n": 13639, "suppressed": false, "pooled": { "value": 8.9, "numerator": 1127, "denominator": 12647, "of": "called" } }, "callConversion": { "value": 9.3, "ciLow": 7.7, "ciHigh": 11.1, "n": 1127, "suppressed": false, "pooled": { "value": 8.9, "numerator": 100, "denominator": 1127, "of": "who picked up" } }, "smsClickRate": { "value": 9.8, "ciLow": 9.3, "ciHigh": 10.3, "n": 13006, "suppressed": false }, "smsConversion": { "value": 7.9, "ciLow": 7.4, "ciHigh": 8.4, "n": 13006, "suppressed": false, "pooled": { "value": 6.7, "numerator": 876, "denominator": 13006, "of": "texted" } }, "contactedConversion": { "value": 8.5, "ciLow": 8, "ciHigh": 9, "n": 13639, "suppressed": false, "pooled": { "value": 7.4, "numerator": 1004, "denominator": 13639, "of": "contacted" } }, "lift": { "value": 3.8, "ciLow": 2.9, "ciHigh": 4.6, "method": "comparison", "relative": 102, "comparisonRate": 3.7, "comparisonN": 3044, "comparisonStores": 4, "treatedRate": 7.5, "measuredShoppers": 11666 }, "incrementalRevenue": { "value": 74635, "orders": 440, "perCall": 4.65, "ciLow": 56163, "ciHigh": 92958, "orderValue": 169.62, "measuredShoppers": 11666, "perContact": 5.47 }, "optOutRate": { "value": 3.4, "ciLow": 2.5, "ciHigh": 4.6, "n": 1127, "suppressed": false } }, "topFinding": "Against enrolled shoppers the flows never reached in the same stores, AI calls and texts added an estimated **+3.8 points** of 5-day conversion (95% CI 2.9 to 4.6), about $75K in incremental revenue. An estimate, not a randomized holdout." }, "settings": { "attributionModel": "last_click", "attributionWindowDays": 5, "conversionWindowDays": 5, "callingWindowStart": "08:00", "callingWindowEnd": "21:00", "minCellN": 200, "storeMinContacts": 300, "storeMinDaysLive": 30, "storeCapShare": 0.15, "holdoutPct": 10, "conversationMinSeconds": 20, "monthTimezone": "UTC" }, "overall": { "contacted": 13639, "callsPlaced": 16054, "shoppersTexted": 13006, "answerRatePerCall": 8.6, "revenuePerContact": 5.47, "revenuePerCall": 4.65, "aov": 300, "incrementalRevenue": 74635, "incrementalOrders": 440 }, "useCases": [ { "key": "checkout", "name": "Abandoned checkout", "who": "Shoppers who started checkout and left", "goal": "Order placed", "live": true, "contacted": 4492, "callsPlaced": 7897, "shoppersTexted": 4020, "answerRate": { "value": 13.7, "ciLow": 12.7, "ciHigh": 14.7, "n": 4492, "suppressed": false, "pooled": { "value": 11.6, "numerator": 520, "denominator": 4490, "of": "called" } }, 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"optOutRate": 4.2, "smsStopRate": 5.4 }, { "key": "upsell", "name": "Post-purchase upsell", "who": "Customers after an order", "goal": "Add-on accepted", "live": true, "contacted": 9147, "callsPlaced": 8157, "shoppersTexted": 8986, "answerRate": { "value": 9.7, "ciLow": 9.1, "ciHigh": 10.3, "n": 9147, "suppressed": false, "pooled": { "value": 7.4, "numerator": 607, "denominator": 8157, "of": "called" } }, "callConversion": { "value": 1.8, "ciLow": 1, "ciHigh": 3.2, "n": 607, "suppressed": false }, "smsClickRate": { "value": 7.2, "ciLow": 6.7, "ciHigh": 7.8, "n": 8986, "suppressed": false }, "smsConversion": { "value": 1.8, "ciLow": 1.5, "ciHigh": 2.1, "n": 8986, "suppressed": false }, "contactedConversion": { "value": 1.9, "ciLow": 1.6, "ciHigh": 2.2, "n": 9147, "suppressed": false, "pooled": { "value": 2.7, "numerator": 243, "denominator": 9147, "of": "contacted" } }, "lift": { "value": 2.4, "ciLow": 1.5, "ciHigh": 3.2, "method": "comparison", "relative": 524, "comparisonRate": 0.5, "comparisonN": 1159, "comparisonStores": 2, "treatedRate": 2.8, "measuredShoppers": 7612 }, "incrementalRevenue": 10737, "incrementalRevenueCiLow": 6868, "incrementalRevenueCiHigh": 14568, "incrementalOrderValue": 59.65, "measuredShoppers": 7612, "incrementalOrders": 180, "revenuePerContact": 1.17, "aov": 61, "callShare": 7.5, "attributed": { "call": 18, "text": 223, "unattributed": 2 }, "optOutRate": 2.1, "smsStopRate": 5.8 }, { "key": "winback", "name": "Win-back", "who": "Customers with no order in 90+ days", "goal": "New order", "live": false, "notLiveReason": "No win-back enrolments this month.", "contacted": 0, "callsPlaced": 0, "shoppersTexted": 0, "answerRate": { "value": null, "ciLow": null, "ciHigh": null, "n": 0, "suppressed": true }, "callConversion": { "value": null, "ciLow": null, "ciHigh": null, "n": 0, "suppressed": true }, "smsClickRate": { "value": null, "ciLow": null, "ciHigh": null, "n": 0, "suppressed": true }, "smsConversion": { "value": null, "ciLow": null, "ciHigh": null, "n": 0, "suppressed": true }, "contactedConversion": { "value": null, "ciLow": null, "ciHigh": null, "n": 0, "suppressed": true }, "lift": null, "incrementalRevenue": null, "incrementalOrders": null, "revenuePerContact": null, "aov": null, "callShare": null, "attributed": { "call": 0, "text": 0, "unattributed": 0 }, "optOutRate": null, "smsStopRate": null }, { "key": "payment", "name": "Failed payment", "who": "Customers whose charge or renewal failed", "goal": "Payment went through", "live": false, "notLiveReason": "Failed-payment events are not connected from store platforms yet, so no flow enrols these shoppers.", "contacted": 0, "callsPlaced": 0, "shoppersTexted": 0, "answerRate": { "value": null, "ciLow": null, "ciHigh": null, "n": 0, "suppressed": true }, "callConversion": { "value": null, "ciLow": null, "ciHigh": null, "n": 0, "suppressed": true }, "smsClickRate": { "value": null, "ciLow": null, "ciHigh": null, "n": 0, "suppressed": true }, "smsConversion": { "value": null, "ciLow": null, "ciHigh": null, "n": 0, "suppressed": true }, "contactedConversion": { "value": null, "ciLow": null, "ciHigh": null, "n": 0, "suppressed": true }, "lift": null, "incrementalRevenue": null, "incrementalOrders": null, "revenuePerContact": null, "aov": null, "callShare": null, "attributed": { "call": 0, "text": 0, "unattributed": 0 }, "optOutRate": null, "smsStopRate": null }, { "key": "subscription", "name": "Subscription check-in", "who": "Subscribers before their next shipment", "goal": "Next shipment confirmed", "live": false, "notLiveReason": "Subscription events (upcoming shipment, skip, cancel) are not connected yet, so no flow enrols these shoppers.", "contacted": 0, "callsPlaced": 0, "shoppersTexted": 0, "answerRate": { "value": null, "ciLow": null, "ciHigh": null, "n": 0, "suppressed": true }, "callConversion": { "value": null, "ciLow": null, "ciHigh": null, "n": 0, "suppressed": true }, "smsClickRate": { "value": null, "ciLow": null, "ciHigh": null, "n": 0, "suppressed": true }, "smsConversion": { "value": null, "ciLow": null, "ciHigh": null, "n": 0, "suppressed": true }, "contactedConversion": { "value": null, "ciLow": null, "ciHigh": null, "n": 0, "suppressed": true }, "lift": null, "incrementalRevenue": null, "incrementalOrders": null, "revenuePerContact": null, "aov": null, "callShare": null, "attributed": { "call": 0, "text": 0, "unattributed": 0 }, "optOutRate": null, "smsStopRate": null } ], "attribution": { "model": "last_click", "windowDays": 5, "rows": [ { "label": "All use cases", "key": "all", "call": 100, "text": 876, "n": 976, "callShare": 10.2, "textShare": 89.8, "belowMinimum": false }, { "label": "Abandoned checkout", "key": "checkout", "call": 82, "text": 653, "n": 735, "callShare": 11.2, "textShare": 88.8, "belowMinimum": false }, { "label": "Post-purchase upsell", "key": "upsell", "call": 18, "text": 223, "n": 241, "callShare": 7.5, "textShare": 92.5, "belowMinimum": false } ] }, "speed": { "useCase": 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"value": 11.8, "ciLow": 8.4, "ciHigh": 16.3, "n": 255, "suppressed": false }, { "day": "Sun", "hour": 9, "value": 4.6, "ciLow": 2.5, "ciHigh": 8.5, "n": 200, "suppressed": false }, { "day": "Sun", "hour": 10, "value": null, "ciLow": null, "ciHigh": null, "n": 160, "suppressed": true }, { "day": "Sun", "hour": 11, "value": null, "ciLow": null, "ciHigh": null, "n": 146, "suppressed": true }, { "day": "Sun", "hour": 12, "value": null, "ciLow": null, "ciHigh": null, "n": 174, "suppressed": true }, { "day": "Sun", "hour": 13, "value": null, "ciLow": null, "ciHigh": null, "n": 133, "suppressed": true }, { "day": "Sun", "hour": 14, "value": 5.5, "ciLow": 3.2, "ciHigh": 9.2, "n": 233, "suppressed": false }, { "day": "Sun", "hour": 15, "value": 3, "ciLow": 1.4, "ciHigh": 6.1, "n": 228, "suppressed": false }, { "day": "Sun", "hour": 16, "value": null, "ciLow": null, "ciHigh": null, "n": 194, "suppressed": true }, { "day": "Sun", "hour": 17, "value": null, "ciLow": null, "ciHigh": null, "n": 134, "suppressed": true }, { "day": "Sun", "hour": 18, "value": null, "ciLow": null, "ciHigh": null, "n": 151, "suppressed": true }, { "day": "Sun", "hour": 19, "value": null, "ciLow": null, "ciHigh": null, "n": 24, "suppressed": true }, { "day": "Sun", "hour": 20, "value": null, "ciLow": null, "ciHigh": null, "n": 3, "suppressed": true } ] }, "states": [ { "code": "AK", "name": "Alaska", "value": null, "ciLow": null, "ciHigh": null, "n": 54, "suppressed": true }, { "code": "AL", "name": "Alabama", "value": null, "ciLow": null, "ciHigh": null, "n": 150, "suppressed": true }, { "code": "AR", "name": "Arkansas", "value": null, "ciLow": null, "ciHigh": null, "n": 114, "suppressed": true }, { "code": "AZ", "name": "Arizona", "value": 8.6, "ciLow": 5.8, "ciHigh": 12.5, "n": 278, "suppressed": false }, { "code": "CA", "name": "California", "value": 9.6, "ciLow": 8.4, "ciHigh": 11, "n": 1996, "suppressed": false }, { "code": "CO", "name": "Colorado", "value": 2.9, "ciLow": 1.5, "ciHigh": 5.4, "n": 318, "suppressed": false }, { "code": "CT", "name": "Connecticut", "value": null, "ciLow": null, "ciHigh": null, "n": 198, "suppressed": true }, { "code": "DC", "name": "District of Columbia", "value": null, "ciLow": null, "ciHigh": null, "n": 47, "suppressed": true }, { "code": "DE", "name": "Delaware", "value": null, "ciLow": null, "ciHigh": null, "n": 46, "suppressed": true }, { "code": "FL", "name": "Florida", "value": 9.3, "ciLow": 7.7, "ciHigh": 11.2, "n": 1039, "suppressed": false }, { "code": "GA", "name": "Georgia", "value": 8.6, "ciLow": 6.2, "ciHigh": 11.8, "n": 390, "suppressed": false }, { "code": "HI", "name": "Hawaii", "value": null, "ciLow": null, "ciHigh": null, "n": 117, "suppressed": true }, { "code": "IA", "name": "Iowa", "value": null, "ciLow": null, "ciHigh": null, "n": 160, "suppressed": true }, { "code": "ID", "name": "Idaho", "value": null, "ciLow": null, "ciHigh": null, "n": 91, "suppressed": true }, { "code": "IL", "name": "Illinois", "value": 9.8, "ciLow": 8, "ciHigh": 11.9, "n": 916, "suppressed": false }, { "code": "IN", "name": "Indiana", "value": 7.2, "ciLow": 5, "ciHigh": 10.2, "n": 398, "suppressed": false }, { "code": "KS", "name": "Kansas", "value": null, "ciLow": null, "ciHigh": null, "n": 117, "suppressed": true }, { "code": "KY", "name": "Kentucky", "value": null, "ciLow": null, "ciHigh": null, "n": 158, "suppressed": true }, { "code": "LA", "name": "Louisiana", "value": 6.9, "ciLow": 4.8, "ciHigh": 9.9, "n": 386, "suppressed": false }, { "code": "MA", "name": "Massachusetts", "value": 6.3, "ciLow": 4.3, "ciHigh": 9.1, "n": 399, "suppressed": false }, { "code": "MD", "name": "Maryland", "value": 8.5, "ciLow": 5.7, "ciHigh": 12.5, "n": 262, "suppressed": false }, { "code": "ME", "name": "Maine", "value": null, "ciLow": null, "ciHigh": null, "n": 69, "suppressed": true }, { "code": "MI", "name": "Michigan", "value": 9.1, "ciLow": 6.5, "ciHigh": 12.5, "n": 359, "suppressed": false }, { "code": "MN", "name": "Minnesota", "value": 8.4, "ciLow": 6.2, "ciHigh": 11.4, "n": 438, "suppressed": false }, { "code": "MO", "name": "Missouri", "value": 13.4, "ciLow": 9.6, "ciHigh": 18.3, "n": 238, "suppressed": false }, { "code": "MS", "name": "Mississippi", "value": null, "ciLow": null, "ciHigh": null, "n": 77, "suppressed": true }, { "code": "MT", "name": "Montana", "value": null, "ciLow": null, "ciHigh": null, "n": 76, "suppressed": true }, { "code": "NC", "name": "North Carolina", "value": 6.1, "ciLow": 4.1, "ciHigh": 9, "n": 375, "suppressed": false }, { "code": "ND", "name": "North Dakota", "value": null, "ciLow": null, "ciHigh": null, "n": 34, "suppressed": true }, { "code": "NE", "name": "Nebraska", "value": null, "ciLow": null, "ciHigh": null, "n": 101, "suppressed": true }, { "code": "NH", "name": "New Hampshire", "value": null, "ciLow": null, "ciHigh": null, "n": 79, "suppressed": true }, { "code": "NJ", "name": "New Jersey", "value": 6.1, "ciLow": 4.3, "ciHigh": 8.5, "n": 503, "suppressed": false }, { "code": "NM", "name": "New Mexico", "value": null, "ciLow": null, "ciHigh": null, "n": 85, "suppressed": true }, { "code": "NV", "name": "Nevada", "value": null, "ciLow": null, "ciHigh": null, "n": 154, "suppressed": true }, { "code": "NY", "name": "New York", "value": 13, "ciLow": 11.2, "ciHigh": 15, "n": 1229, "suppressed": false }, { "code": "OH", "name": "Ohio", "value": 5.8, "ciLow": 4.3, "ciHigh": 7.9, "n": 660, "suppressed": false }, { "code": "OK", "name": "Oklahoma", "value": null, "ciLow": null, "ciHigh": null, "n": 139, "suppressed": true }, { "code": "OR", "name": "Oregon", "value": null, "ciLow": null, "ciHigh": null, "n": 196, "suppressed": true }, { "code": "PA", "name": "Pennsylvania", "value": 5.6, "ciLow": 4.2, "ciHigh": 7.4, "n": 801, "suppressed": false }, { "code": "RI", "name": "Rhode Island", "value": null, "ciLow": null, "ciHigh": null, "n": 53, "suppressed": true }, { "code": "SC", "name": "South Carolina", "value": null, "ciLow": null, "ciHigh": null, "n": 188, "suppressed": true }, { "code": "SD", "name": "South Dakota", "value": null, "ciLow": null, "ciHigh": null, "n": 45, "suppressed": true }, { "code": "TN", "name": "Tennessee", "value": 5.7, "ciLow": 3.5, "ciHigh": 9, "n": 284, "suppressed": false }, { "code": "TX", "name": "Texas", "value": 9.3, "ciLow": 7.9, "ciHigh": 10.9, "n": 1473, "suppressed": false }, { "code": "UT", "name": "Utah", "value": null, "ciLow": null, "ciHigh": null, "n": 150, "suppressed": true }, { "code": "VA", "name": "Virginia", "value": 7.7, "ciLow": 5.5, "ciHigh": 10.7, "n": 406, "suppressed": false }, { "code": "VT", "name": "Vermont", "value": null, "ciLow": null, "ciHigh": null, "n": 28, "suppressed": true }, { "code": "WA", "name": "Washington", "value": 7.9, "ciLow": 5.6, "ciHigh": 11, "n": 395, "suppressed": false }, { "code": "WI", "name": "Wisconsin", "value": 12.7, "ciLow": 9.1, "ciHigh": 17.5, "n": 245, "suppressed": false }, { "code": "WV", "name": "West Virginia", "value": null, "ciLow": null, "ciHigh": null, "n": 77, "suppressed": true }, { "code": "WY", "name": "Wyoming", "value": null, "ciLow": null, "ciHigh": null, "n": 42, "suppressed": true } ], "countries": [ { "name": "Canada", "value": 9.4, "ciLow": 6.8, "ciHigh": 12.8, "n": 373, "suppressed": false } ], "callerId": [ { "type": "Super Number", "desc": "Loop Voice's local-presence pool: the call shows a number from the shopper's own area code", "n": 15642, "share": 0.91, "value": 8.6, "ciLow": 8.2, "ciHigh": 9, "suppressed": false, "noData": false }, { "type": "Dedicated number", "desc": "One number reserved for the brand", "n": 646, "share": 0.04, "value": 7.3, "ciLow": 5.5, "ciHigh": 9.6, "suppressed": false, "noData": false }, { "type": "Branded dedicated number", "desc": "A dedicated number that also shows the brand's name on supported phones", "n": 956, "share": 0.06, "value": 9.5, "ciLow": 7.8, "ciHigh": 11.5, "suppressed": false, "noData": false } ], "orderValue": { "storeAov": 212, "byUseCase": [ { "key": "checkout", "name": "Abandoned checkout", "aov": 330 }, { "key": "upsell", "name": "Post-purchase upsell", "aov": 61 } ], "cartBands": [ { "band": "Under $50", "value": 6.4, "ciLow": 5.4, "ciHigh": 7.6, "n": 2008, "suppressed": false }, { "band": "$50 to $100", "value": 13.3, "ciLow": 10.8, "ciHigh": 16.3, "n": 587, "suppressed": false }, { "band": "$100 to $250", "value": 18.9, "ciLow": 16.4, "ciHigh": 21.6, "n": 865, "suppressed": false }, { "band": "$250 to $500", "value": 24.3, "ciLow": 21.2, "ciHigh": 27.7, "n": 652, "suppressed": false }, { "band": "$500 and up", "value": 20.5, "ciLow": 16.7, "ciHigh": 24.9, "n": 378, "suppressed": false } ] }, "reasons": [ { "key": "checkout", "name": "Abandoned checkout", "n": 127, "belowMinimum": true, "noData": true, "items": [ { "label": "Shipping cost or delivery date", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Waiting for a discount or checking the price", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Just browsing, not ready to buy", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Question about the product (size, fit, compatibility)", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Payment failed or card declined", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Site or checkout error", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Comparing other stores", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Other", "value": null, "ciLow": null, "ciHigh": null } ] }, { "key": "upsell", "name": "Post-purchase upsell", "n": 89, "belowMinimum": true, "noData": true, "items": [ { "label": "Already has enough or doesn't need it", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Price of the add-on", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Wants to try the first order first", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Wrong time, asked for a call back", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Not interested in that product", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Other", "value": null, "ciLow": null, "ciHigh": null } ] }, { "key": "winback", "name": "Win-back", "n": 0, "belowMinimum": false, "noData": true, "items": [ { "label": "Still has product left", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Bought elsewhere or found it cheaper", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Forgot about the brand", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Problem with the last order", "value": null, "ciLow": null, "ciHigh": null }, { "label": "No longer needs it", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Price went up", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Other", "value": null, "ciLow": null, "ciHigh": null } ] }, { "key": "payment", "name": "Failed payment", "n": 0, "belowMinimum": false, "noData": true, "items": [ { "label": "Card expired or replaced", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Not enough funds, will pay later", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Bank blocked the charge", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Didn't recognize the charge", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Wants to cancel", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Other", "value": null, "ciLow": null, "ciHigh": null } ] }, { "key": "subscription", "name": "Subscription check-in", "n": 0, "belowMinimum": false, "noData": true, "items": [ { "label": "Happy, no change needed", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Skip or delay the next shipment", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Change flavor, size or variant", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Too much product building up", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Price or budget", "value": null, "ciLow": null, "ciHigh": null }, { "label": "Cancel", "value": null, "ciLow": null, "ciHigh": null } ] } ], "discounts": { "minN": 200, "rows": [ { "level": "No code allowed", "pct": 0, "n": 5, "conversion": null, "ciLow": null, "ciHigh": null, "netPerConversation": null, "suppressed": true }, { "level": "5% off", "pct": 5, "n": 0, "conversion": null, "ciLow": null, "ciHigh": null, "netPerConversation": null, "suppressed": true }, { "level": "10% off", "pct": 10, "n": 16, "conversion": null, "ciLow": null, "ciHigh": null, "netPerConversation": null, "suppressed": true }, { "level": "15% off", "pct": 15, "n": 2, "conversion": null, "ciLow": null, "ciHigh": null, "netPerConversation": null, "suppressed": true }, { "level": "20% off", "pct": 20, "n": 0, "conversion": null, "ciLow": null, "ciHigh": null, "netPerConversation": null, "suppressed": true } ] }, "texts": { "shoppersTexted": 13006, "clickRate": { "value": 9.8, "ciLow": 9.3, "ciHigh": 10.3, "n": 13006, "suppressed": false }, "conversion": { "value": 7.9, "ciLow": 7.4, "ciHigh": 8.4, "n": 13006, "suppressed": false }, "stopRate": { "value": 5.6, "ciLow": 5.2, "ciHigh": 6, "n": 13006, "suppressed": false }, "deliveredTracked": false }, "verticals": [], "findings": [ { "id": "f1", "text": "Against enrolled shoppers the flows never reached in the same stores, AI calls and texts added an estimated **+3.8 points** of 5-day conversion (95% CI 2.9 to 4.6), about $75K in incremental revenue. An estimate, not a randomized holdout.", "meta": "n 13,639 contacted, 3,044 not reached, 4 stores", "anchor": "#usecases", "anchorLabel": "Use cases" }, { "id": "f2", "text": "Abandoned checkout generated **$14.22** of incremental revenue per shopper contacted.", "meta": "n 4,492 shoppers contacted", "anchor": "#usecases", "anchorLabel": "Use cases" }, { "id": "f3", "text": "Texts were the credited touch on **89.8%** of attributed conversions and answered calls on 10.2% (an answered call in the window takes the credit).", "meta": "n 976 attributed conversions", "anchor": "#usecases", "anchorLabel": "Use cases" }, { "id": "f5", "text": "Checkouts that got a first call within 15 minutes ordered at **20.0%** within 5 days, against 8.5% for those that waited 1 to 4 hours.", "meta": "n 1,931 and 238 shoppers", "anchor": "#speed", "anchorLabel": "Speed to call" }, { "id": "f6", "text": "A branded dedicated number was answered **9.5%** of the time, a local-presence Super Number 8.6% and a plain dedicated number 7.3%.", "meta": "n 17,244 calls", "anchor": "#callerid", "anchorLabel": "Caller ID" }, { "id": "f7", "text": "Answer rates ranged from 2.9% in Colorado to **13.4%** in Missouri.", "meta": "n 13,788 US calls", "anchor": "#states", "anchorLabel": "States" } ], "notes": { "usecases": "Two of the five use cases ran this month. Post-purchase upsell was the largest by volume, with 9,147 shoppers contacted, and abandoned checkout converted best, at 15.2% within 5 days (store-weighted). No store runs a randomized holdout yet, so lift is estimated against enrolled shoppers the flows never reached in the same stores.", "speed": "The clock counts calling-hours minutes only (8 am to 9 pm in the shopper's time zone), so a checkout abandoned at 11 pm and called at 8:04 am counts as 4 minutes. 70% of checkouts were abandoned during calling hours and got a first call a median 11 minutes later, down from 31 minutes in September. Checkouts called within 15 minutes ordered at 20.0%, against 8.5% for those that waited 1 to 4 hours.", "timing": "Thursday at 2 pm was the best hour of the month, with 14.7% of calls answered. On weekdays, afternoon calls (noon to 5 pm) were answered more often than morning calls (8 to 10 am), 10.5% against 6.7%, as in September.", "states": "Placed by the area code of the shopper's phone number. Shoppers in Missouri picked up most often (13.4% of calls) and shoppers in Colorado least often (2.9%). Among the states with the most calls, New York led at 13.0% (1,229 calls). Outside the US, Canada came in at 9.4%.", "callerid": "Branded dedicated numbers, which show the brand's name on supported phones, were answered 9.5% of the time, Super Number calls from a local area code 8.6% and plain dedicated numbers 7.3%. Super Number carried 91% of calls, and its answer rate rose from 5.3% in September.", "value": "Converted abandoned checkouts averaged $330, against a $212 average order across the same stores, and accepted post-purchase add-ons averaged $61. Called shoppers with bigger carts ordered more often: 6.4% under $50, against 24.3% at $250 to $500.", "texts": "13,006 shoppers got a text. 9.8% opened the link and 7.9% converted with a text as the credited touch within 5 days (store-weighted), while 5.6% replied STOP. Texts were the credited touch on 89.8% of attributed conversions." }, "notYetMeasured": [ { "id": "holdout", "label": "Randomized holdout", "reason": "No store runs a randomized holdout yet, so lift is estimated against enrolled shoppers the flows never reached in the same stores. Holdout results replace the estimate once stores switch it on." }, { "id": "uc-winback", "label": "Win-back", "reason": "No win-back enrolments this month." }, { "id": "uc-payment", "label": "Failed payment", "reason": "Failed-payment events are not connected from store platforms yet, so no flow enrols these shoppers." }, { "id": "uc-subscription", "label": "Subscription check-in", "reason": "Subscription events (upcoming shipment, skip, cancel) are not connected yet, so no flow enrols these shoppers." }, { "id": "reasons", "label": "Main reason given", "reason": "Reason tags cover 23.1% of conversations; no use case reaches 200 tagged conversations yet." }, { "id": "discounts", "label": "Conversion by discount level", "reason": "Each code level needs 200+ conversations where price was the objection before it is published (this month: no code allowed 5, 10% off 16, 15% off 2). Code use on the converted order is not captured yet." }, { "id": "verticals", "label": "Results by vertical", "reason": "Stores do not carry a vertical on their profile yet." }, { "id": "texts-delivered", "label": "Text delivery rate", "reason": "Delivery receipts are not recorded for most texts yet, so texts are counted as sent." } ], "methodologyNotes": [ "Lift this month is an estimate: contacted shoppers against 3,044 enrolled shoppers the flows never reached, store by store in 4 stores. It is not a randomized holdout.", "Incremental revenue this issue: 440 extra orders across 11,666 contacted shoppers in the measured stores, at $169.62 per order, for $75K (95% CI $56K to $93K). Lift, incremental revenue and revenue per shopper are totals: each store's own lift times its own shoppers, summed.", "Shoppers contacted counts everyone reached by a call or a text: 13,639 this month, 12,647 of them called.", "September's lift and incremental revenue were published before this calculation was refined, so compare those two figures across issues with care." ], "changelog": [ { "date": "2026-11-09", "note": "Issue 2 published." } ], "source": { "exportVersion": 3, "checksum": "c8dcca6bbc8c25dd939cb89011c1807b3dda9eb007fd7770df00de2468c9a773", "generatedAt": "2026-11-09T05:03:14.490Z" } }